FIRST it was free cheeseburgers and now it is free pizza. Could today get any better?
To celebrate the Domino's Quality Fresh menu, the company has announced it will give away 20,000 free premium pizzas from today, as well as offer free deals daily to pizza lovers.
The move comes off the back of the 10,001 free pizza giveaway the company did last month via its Facebook page but expands to include an entire month of daily offers and special deals for pizza lovers.
Domino's CEO for Australia and New Zealand Nick Knight said the new menu, as well as the free pizza giveaway, had been well received by customers.
"We look forward to giving customers more of what they love and celebrating the next phase of the Quality Fresh menu scheduled for 25 September," he said.
"September is a huge month for us with some big events on the calendar including two footy grand finals, long weekends, school holidays and the launch of the next phase of our Quality Fresh range including two premium pizzas and new sides.
"We've decided to reward our customers with exciting online only pizza deals, including a free deal every day.
"From Monday, over the course of a month, we will be giving away free pizzas, as well some of our customer's favourites - free topping and upgrades such as cheesy crusts and adding extra cheese and bacon to your favourite pizzas.
"Each day there will be a different deal and a different offer available to our customers. We encourage pizza lovers to join the Domino's Australia Facebook page, sign up to the EClub and join the SMS list to make sure they take advantage of the offer on any given day.
"Our new Quality Fresh menu gives customers more of what they want; more premium toppings and flavours on both new and improved pizzas."
The company has reminded pizza fans that they will have to be fast to take advantage of the free pizza giveaway days but that they prepared for the increase in traffic expected with the giveaway.
"It will be first in, best dressed - or best fed in this case. With more than one million fans, we expect the free pizzas will be snapped up fast, but we are ready to cater for the expected hungry pizza fans," Mr Knight said.
The new premium products in the second phase of the Domino's Quality Fresh campaign include the new butter chicken pizza and eight meats pizza, as well as chicken meatballs and a salted caramel thickshake.
The 20,000 pizza giveaway will consist of of four 5000 pizza giveaway days via the company's Facebook page on selected days.
Customers are encouraged to check in daily to find out when these will take place.
For more information on Domino's, please visit www.dominos.com.au.